Impact of Healthcare Marketing and Branding on Hospital Services
P Naveen Kumar, Anil Jacob, Smruthi Thota
Citation Information :
Kumar PN, Jacob A, Thota S. Impact of Healthcare Marketing and Branding on Hospital Services. Int J Res Foundation Hosp Healthc Adm 2014; 2 (1):19-24.
Strategic marketing for healthcare organizations: building a customer driven healthcare system. Wiley and Sons. 2008.
Brand equity in hospital marketing. J Busin Res 2008;61(1):75-82.
The relationship between consumer orientation, service value, medical care service quality and patient satisfaction: The case of a medical center in Southern Taiwan. Afr J Bus Management 2010;4(4):448-458.
Three strategies for integrating CSR with brand marketing. Market Leader, October 2004;33-36.
A study on medical services quality and its influence upon value of care and patient satisfaction — focusing upon outpatients in a large-sized hospital. Total Qual, Management Business Excel 2008;19(11): 1155-1171.
Revenue premium as an outcome measure of brand equity. J Mark 2003 Oct;67:1-17.
Brands and branding: research findings and future priorities. Market Science 2006;25(6):740-759.
Customer equity management. Chartering new directions for future marketing. J Serv Res 2002 Aug;1:4-12.
Market orientation in a multiple stakeholder orientation context: implications for marketing capabilities and assets. J Bus Res 2005;58:1483-1494.
Power in and around organizations. Englewood Cliffs: NJ: Prentice-Hall. 1983.
